"It's not butter yellow because it's LEMON," Bieber wrote in response to comments about her brand's latest launch ...

If you’ve been feeling a bit fatigued by the butter-yellow color trend, you’re not alone. Style icon and beauty mogul Hailey ...

The yellow cotton appeared slightly richer than lemon or butter. Its darker tone had a nostalgic, '70s-inspired finish ...

Butter yellow has been a notable trend on red carpets and runways, worn by figures including Kate Middleton and Timothée ...

T here was a lot of shocking news wrapped into Hailey Bieber 's reveal of her next Rhode peptide lip treatment shade, ...

The yellow cotton appeared slightly richer than lemon or butter. Its darker tone had a nostalgic, '70s-inspired finish ...

While Hailey Bieber's Rhode lipgloss-holding phone case was a hit, her new lipgloss-carrying belly chain is getting a mixed ...

For a real party on your nails, layer a glow-in-the-dark confetti glitter on top of your butter yellow. Target the top coat ...

Summer is the best season to play with color. The warmer months have a tendency to bring out bolder fashion choices, even for ...

BUTTER yellow appears to be the colour of 2025 and has boomed in popularity with fashion lovers. However, one woman was left ...

Butter yellow is undeniably the color of the season. The pale, milky shade sits somewhere between a neutral and a pastel, injecting a dose of sunshine into whatever it's paired with.

Butter yellow is the color trend of 2025, and we share easy styling tips on how to incorporate the color into your wardrobe and where to shop the best butter-yellow pieces.