Roku turned in Q1 2025 earnings that edged over Wall Street forecasts and announced a $185 million deal to buy streaming service Frndly TV.

The service blends aspects of virtual multichannel video providers with on-demand content, with a focus on family-friendly entertainment.

The acquisition is expected to be completed in the second quarter, pending customary closing conditions. The total purchase price is $185 million in cash, which includes $75 million held back that is tied to meeting performance goals and milestones over the next two years.