While teen smoking drops to under 3%, health experts fear pop culture revival could undo progress as 90% of long-term smokers start before age 18.

TikTok? No problem. Cents in a dollar? Eight percent of Gen Z have no clue. Here's how companies are trying to fix that.

Google is launching a Pinterest-style visual feed in its app to win back Gen Z users. No comments, no follower pressure — just curated images. Here’s what’s changing.

Gen Z uprisings from Madagascar to Morocco unite online anger into global protests—but lasting reform remains uncertain.

Coach continues to expand its relationship with its target Gen Z customer by becoming the official sponsor of Sunnie Reads, a new Gen Z book club created by Reese Witherspoon’s Hello Sunshine Media.

LifeStance Health reports a generational divide in mental health views between Gen Z and Gen X, influenced by differing tech backgrounds and language use.

Gen Z now has one less worry when it comes to buying a home—their credit score, or lack of one, won’t be the dealbreaker it once was.

The newest workforce cohort really is different, and this means you need to manage them with a new approach.