At this point in pop culture, Kendrick Lamar may be the most celebrated hater of all time. The hip-hop superstar won five Grammys on Sunday, two of them in major categories for his hit “Not Like Us,” a diss track of fellow rapper Drake.

Sometimes your enemies know you just as well as your friends. Ye recently stated that people “can’t ever count out” Drake after he lost his rap beef to Kendrick Lamar in 2024.

Part of the excitement of a live show like the NFL Halftime Show is that we don't know what will happen until it does, like Usher's 2024 surprise guests or Rihanna's pregnancy announcement. But Kendrick's fight comes in the middle of an ongoing rap beef between him and rival Drake.