Viewers really loved the Lay's commercial featuring a young St. Johns County farmer, voting it second-favorite among Super Bowl commercials.

St. Johns County farming family to be featured in a Lay's Super Bowl commercial celebrating their agricultural legacy.

Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...

Heartland Farms, based in Central Wisconsin, inspires "The Little Farmer," a Lay's Super Bowl ad directed by Taika Waititi.

Academy Award-winner Taika Waititi directed the 2025 Lay's Super Bowl commercial, celebrating the farms that grow potatoes for the company's chips.