Meta plans to release a standalone app for its AI assistant, Meta AI, in a bid to better compete with AI-powered chatbots like OpenAI's ChatGPT.

The new app could help Meta reach users outside Facebook, Instagram, and WhatsApp.

Meta Platforms plans to test a paid subscription service for its AI-enabled chatbot Meta AI, similar to those offered by OpenAI and Microsoft to access advanced versions of their chatbots, a source familiar with the matter told Reuters on Thursday.

Meta AI is a ChatGPT-like chatbot service that debuted in September 2023. It’s currently available in Facebook, Instagram, WhatsApp and Messenger as well as through a standalone website. The chatbot can perform many of the same tasks as ChatGPT’s consumer-focused versions.

Meta AI could be finding a new home this year. The company is planning to release a standalone app for its generative AI chatbot sometime in the second quarter of 2025, according to CNBC, citing anonymous sources familiar with the matter.

Meta reportedly believes a standalone app could make Meta AI more accessible to users who are not active on its platforms like WhatsApp and Instagram

Mark Zuckerberg believes that 2025 will mark the year AI assistants achieve widespread adoption, with Meta AI expected to lead the market.

Get ready for a new app from Mark Zuckerberg and Meta. In an attempt to capitalize on what he hopes will be growing interest in artificial intelligence by everyday people, Zuckerberg is planning to launch a separate AI app to go along with Facebook,

Meta plans to launch a standalone AI chatbot app to rival ChatGPT and Google Gemini. The app will debut in Q2, 2025, targeting non-Meta users wanting access to its AI chatbot. Sam Altman of OpenAI responded to the news with a playful dig at Meta on X.