The decline marks a sobering setback for Zoho, which positioned Arattai as a secure, feature-rich alternative to ...

Zoho's messaging app, Arattai, now offers end-to-end encryption for personal chats, enhancing user privacy. Founder Sridhar ...

Sridhar Vembu, the founder of Zoho, is seeking user input on how to implement end-to-end encryption in Arattai, a competitor ...

Arattai has also seen a sharp decline in its App Store rankings, slipping from the top position in mid-October to 123rd place in the apps leaderboard on November 4, Moneycontrol observed.

India’s messaging world is evolving rapidly, and a homegrown contender is making waves. Zoho’s Arattai is not just another ...

Emerging as India's homegrown alternative to WhatsApp, Zoho's Arattai quickly surpassed 10 million downloads and ranked high ...

Zoho's Arattai app is about to get end-to-end encryption, a key feature that will strengthen its privacy credentials and make ...

Zoho founder Sridhar Vembu confirms Arattai’s end-to-end encryption feature is in final testing, promising stronger privacy ...

Zoho founder Sridhar Vembu has suggested that India should adopt a long-term plan for ‘tech resilience’ amid fears of the ...

WhatsApp dominates with 3B+ users, full end-to-end encryption, payments, and business tools, while Arattai by Zoho is gaining traction in India with strong privacy claims, username-based profiles, and ...

After taking on WhatsApp with Arattai, Zoho’s Sridhar Vembu is now set to challenge India’s digital payment giants with a new UPI-powered app.