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Why the 1957 Packard Clipper lost momentum
The 1957 Packard Clipper arrived at a moment when its parent company desperately needed a hit, yet instead of reviving the brand, it became a symbol of how quickly momentum can evaporate. Rather than ...
In 1954, Studebaker and Packard formed a merger in a desperate attempt to survive the aggressive Ford-GM price wars. Things didn't go as planned, and both companies went bankrupt in the 1960s. But not ...
Introduced in 1926, the President was Studebaker's flagship automobile for more than a decade. Discontinued in 1942 when the US entered World War 2, the President did not return, like the Commander ...
This little-known model was one of the jewels in Studebaker's crown.
A minor inaccuracy sneaked into Ben Stein's excellent memoir about car-buying in the 1950s [Outlook, July 15]. Although the Studebaker Golden Hawk surely was "the coolest car on earth," it did not ...
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