Google's John Mueller said it again, if you 301 redirect pages that should 404 to your home page, Google will treat them as soft 404s anyway and thus all you are doing is confusing your end users.

Google's John Mueller said that Google may very well treat pages that no longer let you buy a product, i.e. the product is no longer available, as a soft 404. If you try to redirect that page to your ...

If you have a website, the last thing you want is a 404 error page when a page link cannot be found. Not only is it bad for your Google search rankings, but it is ...

Salvaging a few quality links can be a quick win – especially at the start of a link building campaign, when you're establishing trust and confidence. Here are a couple different methods to find 404'd ...