Asos is trialling an augmented reality (AR) feature on its app to allow users to view models on their smartphones as if they were in front of them. The online retailer has launched the experiment, ...

The new shopping experience marks Asos’s first augmented reality (AR) experience and offers customers a new way of viewing its products in real life. Customers can point their device at a flat surface ...

Ever wondered what some new clothes would look like on a real-life model walking down the street before purchasing it? Asos has now made this a reality. The online fashion retailer has introduced a ...