Brand Vantage is an outsourcing company based in Bangalore with a singular focus: to provide back-end and fulfillment ...

The best career lessons don’t always come from books or big-name influencers—they often come from the mentors who quietly guide us day to day. For many agency professionals, the insights their most ...

The rise of AI is reshaping the agency landscape, not only offering professionals new ways to enhance creativity, efficiency, strategy and more, but also increasing their worries about their own ...

Seldom a week goes by without one of the global advertising groups announcing a new merger or that they’re seeking efficiencies by making job cuts. Combined with the threat of AI, it’s safe to say ...

In advertising and media, employment is slipping even as the U.S. economy continues to add jobs. Here’s what agency leaders can do to foster better relationships with their employees — and keep them.

Are you a print subscriber? Activate your account. By Jon Springer - 20 hours 34 min ago By Garett Sloane - 23 hours 26 min ago By Ad Age Staff - 23 hours 51 min ago By Erika Wheless - 1 day ago By ...

For example, if you’re targeting startups, you might focus on growth hacking and cost-effective strategies. If you’re working ...

Finding the right digital marketing agency can feel like a big task, right? It’s like trying to pick the best tool for a job ...

Ten agencies explain how they retooled SEO, metrics, and client strategy as AI answers cut clicks, shorten journeys, and ...