The most ancient form of advertising is word-of-mouth, and the earliest known ad – made to sell a book – is thought to have been printed and posted on a church in England in 1472. In the 21st century, ...

The International News Media Association (INMA) has launched a topic-based initiative it says will help media rejuvenate data- and research-backed advertising sales in a post-pandemic market. The new ...

The following is a guest post by Debra Fleenor, founder and president of ad-ops company Adapex. Opinions are the authors' own. Google just unveiled Topics, a new model for post-third-party-cookie ad ...

As Google charges ahead with testing Topics — a system based around tracking subjects a web user shows interest in — via small-scale trials, questions remain around its rollout, effectiveness and ...

We'll be in your inbox every morning Monday-Saturday with all the day’s top business news, inspiring stories, best advice and exclusive reporting from Entrepreneur. I understand that the data I am ...

Is Google's latest plan for balancing privacy with advertising actually a problem? These four revealing questions will help you find out. Google sure has taken an awful lot of heat over its ...

Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help ... What's new and hot in the ...

Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare. Marketers need to evaluate their approach to ...

Google is on a quest to kill the third-party web cookie, which is often used by advertisers to track users for targeted ads. Unlike other browser companies like Apple and Mozilla, which block ...