As a marketer, you've likely asked yourself or your team how you can best deliver value to your customers. Adopting an Agile marketing strategy might well be the best answer to that question. Today's ...

Traditional strategic planning treats strategy development as a linear, one-time process. You define your purpose, analyze the market, develop your strategy, and execute for the next year or two. This ...

There are three components of an agile customer data strategy that will ensure you are set up for success both now and into the future. We are continually reminded of how quickly the world, our ...

Need to upgrade your marketing strategy? We spoke with experts who offer their thoughts and tips on the advantages of implementing an Agile marketing methods. Many marketers have turned to the ...

Varvara Budetti is a deputy editor of data and automation at Forbes Marketplace. She specializes in leveraging automation and data-driven insights to enhance editorial workflows and content strategy.

Cybercrimes have evolved rapidly over the last five years — cybercriminals are no longer isolated, loosely organized amateurs. They have become sophisticated, innovative and structured, posing a ...

The modern business world has become increasingly dynamic, facilitating a remote-first environment that calls for adaptation. Therefore, to stay ahead of the competition, business owners need a new ...

'In many ways, modern marketing has more in common with the software profession than it does with classic marketing management.' So wrote marketing technologist Scott Brinker in his 2016 book Hacking ...

The Wall Street Journal featured an innovation strategy used by Campbell Soup Co. to launch new versions of its Goldfish snacks targeted at an older age group. The strategy, called “agile development, ...

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Agile -- the software-defined meaning of Agile, that is -- has been a thing since for almost two decades now, since the creation of the game-changing Agile Manifesto. (And yes, I'm finally using that ...

This represents a waterfall type of approach to project planning, where one phase flows into the other. It works well for certain industries such as construction and manufacturing, but it is less ...