That rock-bottom airfare catches your eye immediately, promising escape without breaking the bank. You click through, excited ...

Airlines are exploring using AI to help set airfares, leading to concerns about individualized prices. Currently, airlines claim AI is used with aggregated data, not personalized information, to ...

Delta Air Lines says it is rolling out “personalized fares,” which sounds benign and even sweet but is precisely the opposite. What is really going on is that the massive airline is phasing in ...

American Airlines CEO Robert Isom sought to distance the carrier from growing backlash over the use of AI to set airfares, saying Thursday that American would not use the technology in a way that ...

American Airlines raised its 2025 profit forecast on Thursday, supported by robust demand for high-margin premium services ...

The process of buying a plane ticket can be misleading because you aren't shown all of the fees upfront. Many or all of the products on this page are from partners who compensate us when you click to ...

More than seven years ago, I wrote an article for Travel Weekly about early strides airlines were taking with dynamic pricing and personalized offers. "Imagine if airlines could tailor fare offers ...

Airlines use dynamic pricing, making it difficult to predict the best time or method for securing the lowest fares. Flexibility with travel dates, times, and even airports can significantly impact ...

Delta's use of an AI-powered pricing tool has sparked scrutiny and controversy. Photo Credit: Delta Delta's use of an AI-supported pricing tool quickly ballooned into a public relations problem, ...

Legacy pricing systems are holding airlines back from delivering the level of personalization, revenue optimization, and cross-channel consistency that modern travelers expect. IBS Software’s ...

(Reuters) -American Airlines raised its 2025 profit forecast on Thursday, supported by robust demand for high-margin premium ...