Eli Lilly is continuing its recent pattern of tying disease awareness-raising efforts to major pop cultural moments. | Eli Lilly's latest high-profile crossovers—which include a starry TV partnership ...

Casting a narrator to describe a caring partnership between a local home services provider and the Alzheimer's Association for a narrative commercial spot. Because of the subject matter, production ...

Neurologists diagnose cognitive impairment with a clinical exam of memory and thinking skills. To determine whether Alzheimer's disease is the cause of the cognitive impairment, evidence of the ...