The first rule in crisis communications is this: Protect the brand. When faced with a crisis that could explode in the media, crisis communicators work to minimize damage to the brand. The less ...
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Amazon and Bad Bunny Bet Big on ‘Made in PR'
Can "Made in PR" compete with global manufacturing powerhouses like Italy and Mexico? Last month, Amazon Music unveiled a multi-layered collaboration with global Puerto Rican superstar-and outspoken ...
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Tech moves: Amazon PR leader joins Bastion; Accolade SVP steps down; Elevate Capital names partner
— Former Amazon comms leader Rebekah Nicodemus is now the head of Bastion America, the newly launched U.S. office of Bastion, a marketing agency based in London focused on the video game industry. The ...
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