The first rule in crisis communications is this: Protect the brand. When faced with a crisis that could explode in the media, crisis communicators work to minimize damage to the brand. The less ...
Can "Made in PR" compete with global manufacturing powerhouses like Italy and Mexico? Last month, Amazon Music unveiled a multi-layered collaboration with global Puerto Rican superstar-and outspoken ...
— Former Amazon comms leader Rebekah Nicodemus is now the head of Bastion America, the newly launched U.S. office of Bastion, a marketing agency based in London focused on the video game industry. The ...