CinemaCon is upon us once again. Every year, Cinema United [the new name for NATO, the National Association of Theater Owners] gathers in Las Vegas to look ahead to the rest of the year. Ever since ...

‘The Accountant 2,’ ‘Crime 101’ and even a murder mystery revolving around a flock of sheep were among the titles touted Wednesday evening at CinemaCon. ‘Project Hail Mary’ and more were showcased at ...

Amazon is returning to New York’s Beacon Theatre for its annual upfront presentation to advertisers, slating the event for Monday, May 11. The timing on the first night of a series of major upfronts, ...

Oppenheimer maintains Outperform on Amazon, focuses on expensive yet viewer-driving content at NYC ad event. Amazon's ad strategy leverages movies and sports, expecting major ad revenue growth in ...