“To tell the story of And1 you have to tell the story of grit, passion, perseverance and an undying love of the game of basketball,” director Kevin Wilson Jr. said in a statement. “Not only is this ...

Jose Alvarado officially signed a sneaker deal with AND1 just before the New York Knicks won the 2026 NBA Finals. The two partners hit the ground running in the middle of a championship run and are ...

In the late 1990s, street basketball underwent a renaissance, fueled by an upstart shoe company looking to make a mark for itself in the highly competitive basketball shoe industry. That company, And1 ...

Before the Big3, before Slamball, there was AND1. A basketball revolution was built on a grassroots effort, fueled by sheer creativity. Sure, it was packaged and marketed because it was a business.

Zion Williamson fakes out a defender near half-court with a nifty in-and-out move and eyes the rim. Just outside the paint, he takes flight and cocks the ball so far back his arm is almost parallel to ...

Jose Alvarado’s latest revelation goes beyond basketball, giving Knicks fans a glimpse into the team’s player culture and some behind-the-scenes fun.After attending Karl-Anthony Towns and Jordyn Woods ...

Discover What’s Streaming On: For a brief period at the turn of the millennium, the hottest thing in basketball wasn’t in the NBA, and it wasn’t Nike. It was an upstart brand that brought streetball ...

Nick DePaula: Jose Alvarado wore his own AND1 Mad Game Pro PEs throughout the Knicks’ NBA Championship run: x.com This article originally appeared on Hoops Hype: Jose Alvarado wore his own AND1 Mad ...