Jane Goodall is the first voice of a new Mac ad campaign celebrating creativity, harking back to the famous Think Different ...

The late Jane Goodall narrates Apple 's new brand platform for Mac, released Monday, delivering an ode to creativity and the ...

An Apple commercial features a teen using her iPad through the day, but her question at end of the commercial has people upset on social media. The video, set to the song "Go" by Louis The Child, ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders. It’s the most important Super Bowl ...

An ad meant to show how the updated device can do many things has become a metaphor for a community’s fears of the technology industry. By Tripp Mickle Tripp Mickle has been writing about Apple since ...

Editor’s note: On Thursday, after this story was published, Apple apologized for its ad and said it would not use it. For years now, Apple has been as much a marketing company as a technology company.

CUPERTINO -- A newly released ad promoting Apple's new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every ...

Apple has released “The Underdogs: BSOD (Blue Screen of Death),” a video short that skillfully pokes fun at a Microsoft ...

Apple’s new “Macs don’t panic” ad video is over eight minutes long and mocks Windows ... Apple seems to be manufacturing a false impression with this short film, as modern Windows 11 computers don’t ...

Apple’s new Mac ad pokes fun at Windows’ infamous Blue Screen of Death, highlighting macOS reliability and smooth performance ...

Attention, "Severance" fans. If you've been dying to have your own "innie" experience, Apple has a surprise for you. Apple is advertising the Lumon Terminal Pro — the desktop computer where Lumon's ...