Apple’s Vision Pro was supposed to be the device that pulled mixed reality out of the niche and into the mainstream, but the ...

According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

When Apple unveiled the Vision Pro at the 2023 Worldwide Developers Conference, it declared the dawn of a new era in spatial computing. With its promise of seamlessly blending physical and digital ...

When Apple ( AAPL 1.31%) launched the first iteration of its Vision Pro headset in early 2024, the tech giant declared that ...

Fans of the Los Angeles Lakers basketball team will be able to enjoy immersive coverage of live games using their Apple ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

Last year, Apple announced a partnership with cable company Spectrum and the Los Angeles Lakers to stream select games in ...

Though Apple's expensive headset was been praised for its cutting-edge technology, the device is expensive and hasn't yet been widely embraced at either home or work. Apple launched its highly ...

Kelly has been writing about the pop culture and entertainment industries since 2016, diving headfirst into the theme park world in 2019. In 2022, she turned a long-time dream into reality by ...

Commentary: Apple's expensive headset remains something that appeals only to pros (and rich bros). There are things it does right and things it needs to improve as soon as possible. I started with ...

Apple is reportedly pivoting away from its pricey Vision Pro headset after struggling to move units. According to the tech ...