Acquiring new clients during an uncertain economic season can be challenging for B2B businesses. Despite a cautious market, B2B businesses can adopt targeted strategies to attract and retain customers ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

The past year has been challenging, but for many businesses it has also been a time of change and growth. That’s certainly the case for us at Ibexa. We have listened to the experiences of our ...

As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

How B2B marketing leaders prioritize under pressure, align with business outcomes, and make confident trade-offs that drive revenue.

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies ...

In the B2B world, success begins with truly understanding your audience and cultivating strong, lasting relationships. Start by creating detailed profiles of your target audience, including their job ...

Are B2B marketers effectively driving business growth, or are they struggling to gain the trust of finance and sales teams? Our latest report, created in partnership with Endeavor Business Media, ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The marketing landscape is tough. Business-to-business ...

Most B2B marketing leaders see AI as a productivity booster, but only a small fraction trust it with strategic decisions like ...

As 2025 approaches, the B2B marketing landscape continues to evolve, driven by changing buyer behaviors, fluctuating market dynamics, and the accelerating pace of technology. To stay ahead, businesses ...