Companies today won't grow by optimizing static positioning. They must build a system that versions as fast as the product evolves.

Jessica Marie is the Founder and CEO of Omnia Strategy Group, a consultancy guiding tech companies on their journey to market leadership. Over my decade in the B2B tech industry, I've seen a ...

LinkedIn is well-known as both a networking tool and a digital resume platform. But for business-to-business (B2B) companies seeking a predictable and sustainable pipeline, LinkedIn can become so much ...

Jul. 21, 2025 / PRZen / MEMPHIS, Tenn. — The demand from B2B companies to modernize their go-to-market approach is surging — and inside sales is no longer a support function. It’s now a frontline ...

Marketing is moving closer to the sales funnel Video content is now essential for engagement and SEO impact Reshoring drives demand for stronger brand positioning and visibility Trade shows and brand ...

As a result, 2026 will see more brands revamping their efforts to invest in their employees. AI consultancies will become ...

When you think about commerce platforms, chances are the first names that come to mind are big names like Adobe Commerce or Salesforce Commerce Cloud. Large companies processing millions of orders ...

With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead of the curve if they want to gain brand recognition among prospective clients in the ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

Are B2B marketers effectively driving business growth, or are they struggling to gain the trust of finance and sales teams? Our latest report, created in partnership with Endeavor Business Media, ...

A well-crafted line can be one of the most powerful marketing tools you could have. Why then are most of them in the B2B space forgettable cliches? Here Base One aim to redress the balance by asking ...

Canva has appointed Meghan Gendelman as its first B2B CMO to support the growth of its enterprise business. Canva has ...