In this age of multi-platform audience delivery, you might be forgiven for forgetting the power of print. This year has seen a resurgence of activity in the sector, following a couple of years of ...

B2B Marketing magazine won business magazine of the year at the PPA Independent Publishers Awards. The judges were impressed with what could be achieved from a small team, and the turnaround story of ...

A good B2B marketing strategy needs a clear picture of who your ideal customer is, what makes you special, and content that actually helps people. Using your website well, getting found on search ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers increasingly use digital touch points, from search to social media, to research and ...

Throughout my two decades as a serial entrepreneur and marketing leader, I've seen how each new technological wave offers immense opportunities. And as the founder and CEO of a fractional CMO agency ...

In recent years, B2B companies have witnessed a profound shift in the way business buyers engage with them. Today’s buyers make decisions in groups and are inclined to maintain their anonymity for ...

Mark Emond, CEO, Demand Spring. Demand Spring delivers AI and automation services that fuel innovation, productivity and growth for CMOs. Over the past few months, I’ve had more conversations than I ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

In the 16th century, the potato was dismissed as weird, bland, and beneath serious consideration. People didn’t understand it. It grew underground. It wasn’t glamorous. In France, it was even blamed ...