When the COVID-19 pandemic first began, the immediate focus for most companies was to ensure the health, safety, and well-being of their customers, partners, and employees. For sales, business ...

This can be achieved through a structured sales process. A structured sales process is the difference between hoping for ...

The traditional B2B growth engine is now showing signs of "leaking oil." The predictable path to revenue has followed a straight line for many years. It starts off with the marketing department ...

As companies move to build the necessary digital sales channels, they need to make sure they balance technology and process. The pandemic has had a profound impact on the business-to-business (B2B) ...

The pressures of today's B2B sales landscape are vast. There are longer sales cycles, an increased number of stakeholders (6-10 people are now involved in the B2B buying process), greater appetite to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

In our mini-video chapter at Technology Marketing In Mind we’ve asked senior marketers from some of the UK’s top B2B technology companies to share their personal strategies for building respect, ...

Let's face it, the B2B selling landscape has changed drastically. Buyers are more digitally savvy than ever before, and market conditions have become increasingly crowded. Buyer expectations have ...