FunnL has launched social media management and video production services, expanding its B2B demand generation platform to include creative production capabilities. The new services, available ...

Social media is regarded as a key channel in the B2B arena, but many companies are still some way off complete integration with the rest of their marketing activity. Social media networks are broadly ...

This question has been on my mind for some time, but thankfully there’s now an answer. The chaps at B2B Marketing, in conjunction with Circle Research, have just published their latest Benchmarking ...

Most B2B social media is painfully bad. Companies show up on social platforms with no clear goal, no personality and little understanding of how those platforms actually work. You’ve seen the result: ...

The past two years on social media have been a whirlwind for B2B marketers as they change strategies to keep up with different developments. A new generation of Gen Z B2B buyers is also here, who ...

A new report from Oktopost reveals new trends driving the future of B2B social media strategies. By analyzing thousands of social media posts, the company has distilled actionable insights to help ...

“B2B social media marketing isn’t just about posting more—it’s about posting smarter to get strong results,” said Daniel Kushner, CEO and co-founder of Oktopost. “This new report helps businesses ...

Emerging technologies continuously drive B2B marketing. Buyer behaviors quickly shift. And long-term relationship-building grows in importance. Today, B2B marketers are figuring out how to execute ...

You have the website. You have the blog. You're on Facebook. Some of your sales people even tweet. But where's the magic? Frankly, you often feel like your social-media outreach consists of—just going ...

FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ready to buy. The post Why B2B marketers need to be using financial media ...