When picturing an off-road oriented truck or 4x4, what are some thoughts that come to mind? A lift kit with increased suspension travel, that's a given, or maybe even camping gear if you're going ...

When it comes time to replace tires, drivers usually stick to the brands and products they know or just get the same tires that originally came with the car. But that’s not always the best option, ...

BFGoodrich has launched a new generation of its leading all-terrain tires. Improvements include better wear performance, plus a new tread pattern and compound both designed to increase traction and ...

Ultra-high performance summer tire joins the g-Force Family g-Force Phenom T/A tire engineered to excel on both wet, dry pavement Phased launch begins in Canada with 20 sizes available Feb. 14 LAVAL, ...

Perhaps our whining from last year's introduction of the Dynapro ATm had an influence, as we questioned the possibility of fairly evaluating a new tire with three unknown factors; the trails, the ...

GREENVILLE, S.C. ― Michelin North America's BFGoodrich Tires brand is renewing its broadline all-season tire line for passenger cars, crossovers and minivans with the launch of the BFG Advantage ...

GREENVILLE, S.C, April 1, 2025 /CNW/ - BFGoodrich has launched the Advantage Control HT tire with performance and sizing that fit the needs of everyday drivers. Clear-cut benefits and accessible ...

Around town, the T/A+’s mild road manners play huge dividends. Even with the Wrangler’s top town, there’s virtually no roar, and the thick sidewalls absolutely soak up bumps. This is the most ...

When was the last time the viewing of a television commercial during a sporting event was immediately followed by you running to the store to purchase the advertised product? The chances of your ...

GREENVILLE, S.C. — Michelin North America Inc. has launched a BFGoodrich-branded all-season pursuit tire, the Elite-Force T/A, that it claims "answers the unique demands of law enforcement." ...

You can’t get into much of a discussion about truck tires without mentioning BFGoodrich. The company is one of the major players in the light truck market because it offers an excellent selection of ...