Although most people associate the "Ultimate Driving Machine" slogan to the second-generation E30's lexicon, in fact it first ...

We’ve explained the abundant new tech in BMW’s revolutionary Neue Klasse, and now we’ve flogged the first model, an iX3 ...

BMW and Qualcomm have officially revealed the Snapdragon Ride Pilot, their vision of what next-generation automated driver assistance and safety can be. Snapdragon Ride Pilot is currently set to debut ...

BMW's Driving Assistant Plus is an advanced driver assistance system (ADAS) package designed to make driving easier and safer. It combines several camera- and radar-based systems that help with ...

Hi, I’m Byron, and I believe ADAS is a four-letter word. No, that’s not a language your phone can translate. ADAS is short for “Advanced Driver Assistance Systems,” which is an inherently meaningless ...

If you'd like to get behind the wheel of some of BMW's latest - including the all-new 393-horsepower X3 M50 - you could get the chance soon. BMW is kicking off its 2025 Ultimate Driving Experience ...