Soap Central

“He is the BRAND" : Netizens react as BTS' Jungkook garners over 2 million mentions in a day after Calvin Klein campaign launch

BTS' Jungkook’s long awaited Calvin Klein campaign finally dropped on October 28. The brand created buzz with teasers ahead of the idol’s campaign launch.
AOL

BTS Confirms Global ‘Movie Weeks’ Event in September

Global music superstars BTS are bringing their legendary live performances back to the big screen this fall with “BTS Movie Weeks,” a two-week theatrical event that will see four of the group’s most ...

BTS’ V breaks down at Jin’s final RunSeokjin Ep. Tour show; Jimin joins them on stage

BTS’s V (Kim Taehyung) moved fans to tears during the finale of Jin’s RunSeokjin Ep. Tour, his first live appearance since ...
Soap Central

“He is pure bliss”: Netizens swoon over BTS' Jungkook’s looks as Calvin Klein drops behind-the-scenes from his latest campaign shoot

On October 29, Calvin Klein dropped behind-the-scenes of BTS' Jungkook’s latest campaign shoot. The brand presented behind-the-scenes shortly after unveiling its new collection with the BTS idol on ...
Marketing Dive

How McDonald’s turned K-pop fandom into a mass-market cultural play

An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the ...

Not BTS' Jungkook or EXO's Kai, this K-pop singer topped South Korea's Brand Reputation Rankings for individual idols in October 2025

K-pop has taken over the headlines in the past few months for various reasons. From BTS completing their military enlistment and preparing for their hotly anticipated spring comeback to EXO having ...