Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ...

Best Buy Ads held its first advertising technology event on Tuesday, showcasing new ad media and creative services, and announcing expanded partnerships and future offerings. The National Football League (NFL); TLG, a golf league; and a new partnership ...

Best Buy is beefing up its retail media offerings to make better use of its 1,000 physical stores and the products within it, Lisa Valentino, President of Best Buy Ads told Chief Marketer. The retail chain hosted a showcase this week for media and ...

Best Buy touted the strength of its retail media network and revealed new advertising solutions for brand partners during its inaugural Best Buy Ads showcase called “We Got Next,” per a company release. Takeover packages, a new product for endemic ...