The Media Rating Council (MRC) has completed an audit of Nielsen's national TV measurement service, including its augmentation with "Big Data" sources, as well as the integration of so-called ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...

Big Data Technology for Manufacturing In order to consider big data solutions for manufacturing in a holistic manner, the following diagram divides up big data into four primary components—analytics, ...

Big data is often differentiated by the four V’s: velocity, veracity, volume and variety. Researchers assign various measures of importance to each of the metrics, sometimes treating them equally, ...

The Media Rating Council (MRC) has granted accreditation to Comscore for household and average audience estimates for both its national and local TV audience measurement services. The move makes ...

Human beings remain mysterious. Our social relationships and the societies we form are still difficult to analyze. All the more so as this mass of people, basically one and the same, changes and ...