Every year, the market-research firm Millward Brown conducts a survey to determine the economic worth of the world’s brands — in other words, to put a dollar value on the many corporate logos that ...

Microsoft began quietly rolling out a branding message introducing the world to the new Bing Network, viewed by some as a key element the search engine lacked for the past six years. Several events ...

Wolfram Alpha is impressive but may be too unnecessarily complex for the average Web surfer. It is not a search engine but an underlying technology for searching -- a computational data engine. It's ...

The drama surrounding Google's antitrust suit continues to escalate as unsealed testimony reveals Apple almost decided to buy Bing to compete with Google in the lucrative search engine market. The ...

Microsoft is mimicking Google by making Bing search results look like Google's homepage. Bing nudges users to use its search results by disguising them as Google's. Bing hides its search bar and ...

SAN JOSE, Calif. — Just two years ago, Yahoo spent $79 million to rebuff a hostile takeover from Microsoft and preserve its independence. Now, a big part of Yahoo’s future prosperity ...

The integration of ChatGPT into Bing hasn't boosted the Microsoft search engine's market share at all. Experts view Bing's revamped efforts as interesting but not disruptive to Google's dominance.

Microsoft’s claim that people prefer Bing over Google by a 2-to-1 margin in blind taste tests always smelled fishy, but now a Yale professor and his students have shown it to be pure marketing ...

Here’s a line of defense Microsoft could use against accusations that Bing steals Google’s search results: Bing doesn’t rip off Google because Bing is more accurate than Google. Ouch! According to ...

Update: Added Google's statement below. Microsoft Bing displays what is being categorized as a misleading Google-esque search page when users search for 'Google,' making it look like you are on the ...