Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

Whether blogging can be business-changing is no longer up for debate. We’ve reached a point where most businesses understand the importance of consistent blogging, but what exactly is needed for ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Content marketing is among the most effective ways for a business to reach out to its audience. By crafting compelling blog posts, companies can connect to their audience in ways they never could ...

Optimizing your content for search results requires search intent. Understanding search intent will help you generate effective content. Target search intent by examining high ranking search results.

Whether there’s an ideal blog post length for SEO has been the subject of debate for as long as search engines have been on the web. If I may borrow a phrase from Google itself, the answer to that ...