In a world where branding is key to the survival of a company, a well-designed logo is a must-have. But not all logos are created equal. You may like the look of your logo, but is it really doing its ...

The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four basic ...

For new business owners who want to create sustainable growth for their ventures, choosing a company name and logo that will make a memorable impression on prospective customers is crucial to building ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

Supreme is saying “Hallo” to Germany with the announcement of a new store opening in Berlin. The New York City streetwear brand’s first German outpost will open tomorrow, November 11 — which means a ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...