Talia Arnold from Managing Director of Exverus Media writes “In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a ...

Brand equity encompasses customers’ positive responses and trust for a product or service. This is built through consumer perceptions, attitudes, and experiences with the brand itself. If done ...

Brands are shifting from endorsements to equity, turning athlete-led partnerships into community engines that drive trust and ...

For brands to thrive in today's ever-changing landscape, they must cultivate a deep understanding of their purpose. This ...

The Rainbow PUSH Global Automotive Project, an initiative of the Citizenship Education Fund, today announced the launch of the Automotive Brand Equity Index, a next-generation business intelligence ...