The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...

Just as it is an instrumental part of design for the K-12 sector, color plays a significant role in the branding of college campuses. Building Teams also employ strategic uses of color for wayfinding ...

When the brand color thing comes, You should always choose the attractive and effective color combination because this impacts on how your customers perceive your business. Branding and advertising ...

Bold pink: A high-voltage hue to energize and invigorate the senses, as seen in Sephora’s addition of pink to its black-and-white brand communications. Colorama: Bold, bright colors used together, ...

Color can be a controversial topic in the world of marketing. There is lot of speculation about what certain colors portray and evoke. Although there is some misinformation, or information without a ...

Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately identifiable by their color alone. In an undifferentiated category, that represents a ...

Always use the primary color, Brandeis Blue, in projects produced for the university. For official and/or permanent applications, use only the primary and secondary colors (Brandeis Blue and Cyan).

Lay’s chips are getting a makeover, as PepsiCo announced that the #1 potato chip brand in the world will now have a new ...

GRAND RAPIDS -- X-Rite Inc. and Pantone LLC Thursday announced that Procter & Gamble (NYSE: PG), the company behind consumer brands including Gillette, Tide and Pampers, has implemented PantoneLive, a ...