Add Yahoo as a preferred source to see more of our stories on Google. Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

MONTH LONG AUGUST RECESS. SO THIS MORNING, TWITTER IS STILL WORKING ON ITS REBRANDING OF TO X. THE DECISION CAME FROM CEO ELON MUSK SUNDAY. NOW WITH LEGAL ISSUES LOOMING AND THE PHONE APP NOT CHANGING ...

Nearly 40 years ago, Nike introduced its iconic “Just do it” slogan, which ultimately fueled one of the most successful and influential marketing campaigns in U.S. history. It launched with a series ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. LeBron James pulled a big fake-out on his fans, and brand experts are split as to whether it was a ...

It’s safe to say that personal branding is not always top of mind for scientists, researchers or other technical specialists. Experts in esoteric fields are often focused on doing the work they have ...

The latest name change is an attempt to correct one of corporate America’s biggest branding fumbles, behind only to Elon Musk rechristening Twitter as X, said branding expert David Aaker, vice ...