And sometimes, costumes aren’t even required: Lowe’s typically marks the true start of the Halloween season with the ...

Guinness is the most recommended brand in America, according to a new survey of more than 2,000 brands, with 91% of recent U.S. customers saying they would suggest the Irish beer to a friend or ...

For brands trying to tap into the Gen Z market, a genuine connection is everything. Raised on digital platforms, hyper-aware of marketing tactics, and drawn to authenticity over aspiration, Gen Z is ...

Bumble is fighting to win back fatigued daters by turning to a marketing message already adopted by its peers: true love is real, and you can find it on a dating app. The beleaguered dating app, ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Rocksbox, operated by Signet Jewelers, transitions from a ...

Sprite is tapping into Gen Z’s love of spicy food with a new global campaign, “Hurts Real Good,” that leans into the soda’s promise to amplify — not extinguish — the heat of bold flavors, per details ...