When customers truly love a brand, they do more than make repeat purchases. They become loyal advocates who repeatedly recommend the brand and spread positive word-of-mouth, building an emotional ...

Sahil Gandhi, brand strategist and cofounder of Blushush, a London-based Webflow agency, and Ohh My Brand, personal branding agency. Every brand claims to stand out. Most barely survive the scroll. I ...

Because, while many companies spent last year shouting into an increasingly crowded digital void, their real-life customers were craving something more. The Fast Company Executive Board is a private, ...

Bumble is fighting to win back fatigued daters by turning to a marketing message already adopted by its peers: true love is real, and you can find it on a dating app. The beleaguered dating app, ...

Guinness is the most recommended brand in America, according to a new survey of more than 2,000 brands, with 91% of recent U.S. customers saying they would suggest the Irish beer to a friend or ...

Sprite is tapping into Gen Z’s love of spicy food with a new global campaign, “Hurts Real Good,” that leans into the soda’s promise to amplify — not extinguish — the heat of bold flavors, per details ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s easy — you’ll win them over ...