Reliance Retail revives the Shein app in India, promising a fresh shopping experience for fashion enthusiasts.

Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

The brand’s return to India via its partnership with Reliance Retail Ventures Ltd has occurred subject to strict requirements, including the requirement that all platform data be stored locally, with no access or ownership by SHEIN,