Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

Embracing the reality that CRM's growth isn't just another marketplace fad, an escalating number of established universities are successfully launching CRM courses within their master's, executive, or ...

New customer relations management (CRM) courses being developed at the Rotman School of Management, University of Toronto, will weave social media input into CRM software applications. New customer ...

King Schools recently released a Crew Resource Management (CRM) Course online. And if you think CRM seems like a big word that only applies to pilots flying complex jets, think again. This course may ...

CRM in education is often discussed in terms of solutions to drive student recruitment, retention, and fundraising (see this month's Market Focus: Education). What many have missed, however, is the ...

Before embarking on your CRM marathon, it’s important to plot the best course. To do this, it’s helpful to determine where you are now. Successful CRM implementations begin with a comprehensive ...

Customer relationship management software isn't a luxury at this point. For companies that intend on growing, it's a critical cost of doing business. Here are five ways to turn that expense into an ...

For years, we have been talking about the value of CRM for small business. Yet, we the pundits of whatever, always have been publicly puzzled by what we thought was the slowness of small businesses to ...