MIAMI — Did you know that 82% of advertisers are looking for “direct to consumer” strategies to grow in an increasingly competitive environment? This is one of the challenges Kantar mapped out in a ...
Kantar late Wednesday announced an integration with Google Ads Data Hub. The cloud-based solution enables advertisers to measure ad campaign performance on YouTube across all devices without the use ...
UPDATE: July 6, 2021: Kantar, backed by Bain Capital and WPP, completed its acquisition of consumer and market intelligence firm Numerator, per a press release. Financial terms of the deal were not ...
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