How a cattleman’s frustration with paperwork and a passion for innovation led to Herd Advisor — an app turning ranch talk ...

“As a new year begins, cattle producers may find value in looking back at the previous year to evaluate the operation’s productivity and profitability,” says Patrick Davis, University of Missouri ...

In the past cow herd records could have been as simple as a pen and pocket notebook. Now with the advent of computers, smartphones and other various forms of technology it can be easier than ever.

Realizing producers need an app to speed up tasks like inventory tracking and record keeping, the Breedr team created a system that generates feedback and data insights so ranchers can optimize cattle ...

You don't need perfect data, but a simple framework can turn basic records into management tools that actually improve herd performance.