Coca-Cola is embedding AI across its marketing operations, from campaign production to product experimentation.

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...

Smartwater has reteamed with Jennifer Aniston for its latest campaign, which launched today (June 17), per details shared with Marketing Dive. The effort includes a series of 15- and 30-second spots ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

The Coca-Cola Company is facing a class-action lawsuit, with consumers alleging that some products are labeled as having "100% Natural Flavors" while masking synthetic additives. The lawsuit taps into ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

The Coca-Cola Company's KO recent results highlight how its stepped-up marketing efforts are paying off in major global markets. In second-quarter 2025, the company posted 5% organic revenue growth ...

Coca-Cola will overhaul how and how much it spends on marketing coming out of the pandemic, executives told investors on the company’s earnings report on Tuesday. The brand cut back advertising ...

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