Coca-Cola will migrate its sports drink business BodyArmor Sports Nutrition from New York to Atlanta to bring several of the ...
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Coca-Cola books another Bodyarmor impairment
Two years ago, Coca-Cola booked a $760m impairment related to the Bodyarmor trademark.
Coca-Cola (NYSE:KO) reported Q4 earnings that included a leadership transition as James Quincey prepares to retire as CEO. Henrique Braun is set to become CEO at the end of March, taking over with new ...
DAYTONA BEACH, Fla. -- NASCAR today announced a multiyear extension of its longstanding Premier Partnership with Coca-Cola North America, one of the sport‘s most enduring and influential partners. As ...
A pair of beverage deals have been announced by NASCAR with an extension with Coca-Cola, and a new deal with BodyArmor.
When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it "becoming the #1 global sports drink," toppling PepsiCo's Gatorade from its top-selling ...
On Monday, Coca-Cola announced that it acquired the remaining 85 percent stake of sports drink juggernaut BodyArmor for the low, low price of $5.6 billion. Coca-Cola purchased its initial 15 percent ...
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