Since last January, when it staged its first "happiness" event for use as a viral video (no use as a TV spot) -- a goodies-dispensing "Happiness Machine" installed on a U.S. college campus -- ...

Coke is set to air a :30 spot during tonight's "American Idol" finale based on a two-minute-long video, "Coke Happiness Machine," that has gotten nearly 2.3 million views on YouTube since being posted ...

Happiness is contagious, and that “contagious” quality is where design meets the market. Coca-Cola’s Happiness Machine video is a perfect example of how viral happiness can be. The brand’s first viral ...

Sophomore Amanda Saks reacts after receving an Ipod Nano from the newly installed Coca-Cola vending machine Monday in the food court of the Indiana Memorial Union. This particular vending machine is ...