Colgate is an absolute monolith when it comes to paste for teeth. They haven’t quite reached the level of interchangeable vocabulary with the item itself, like Kleenex or Band-Aid, but I’d argue ...

Sometime around 1892, a Connecticut dentist named Washington Sheffield—who'd introduced toothpaste to America in 1850—received a letter from his son, Lucius. While studying art in Paris, Lucius had ...