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Makeup is like magic; it’s powerful, transformative, and even mood-enhancing. And with color-changing products, those who grew up loving mood rings can have their own adult version of something that ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more Every so often, a beauty product goes viral for all the right reasons — and recently, the Elroel Blanc ...

Which makeup foundations are best? Whether you’re covering up acne or uneven skin tone, foundation is a staple for most makeup wearers. Traditionally, foundation is liquid, but nowadays, powder ...

These color correctors have a lightweight, long-lasting formula that really delivers. Not sure what you need? Here's your guide: A shopper admitted, "I didn't realize I needed this! Elf is really ...

Anyone who dismisses beauty as vain or superficial has clearly never watched Joni Sann’s TikTok tutorials. “This is how I color correct as an oil painter,” Sann captioned one popular video. Color ...

Finding the right foundation match for darker complexions can be difficult to say the least. Growing up, I always struggled to find the perfect product. More often than not, I had to work with an ashy ...