“Ask Profitero” democratizes digital shelf optimization for brands by making complex data analysis and content generation as easy as having a conversation Today, brands often struggle to activate ...

Adaptable roadmap essential. Building, borrowing, or buying capabilities key for dynamic digital commerce strategy. Investment priority shifts. CMOs focus on enhancing digital commerce capabilities, ...

Opinions expressed by Digital Journal contributors are their own. Retail today is a little more complicated than stocking shelves and ringing up sales. The most valuable currency for retail operators ...

David Barberá Costarrosa has been dedicated to e-commerce and its ecosystem since 2017. Entrepreneur, Cofounder of Beeping, among others. The whirlwind of e-commerce and its constant evolution poses a ...

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Beginning July of 2023, ...

Most online retailers deploy analytics software that can generate insights into how shoppers engage -- which products they search for, how they navigate categories and brands, which activity ...