CPM, or the CPM Matrix, stands for Competitive Profile Matrix and is a powerful strategic analysis tool. CPM allows business owners, stockholders and other interested parties to see the strengths and ...

Being good at what you do is awesome, but what if the competition is better? To hold your own against tough competition, you need a clear idea of how your company compares to theirs. A competitive ...

A chart that compares your product or service to your competitor(s) A competitive matrix is an analysis tool that helps you establish your company’s competitive advantage. It provides an easy-to-read ...