Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...

Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...

As an ardent sports fan, most of my analogies revolve around sports — and so does my understanding of attribution in marketing. In basketball, there is a much-coveted achievement called the ...

BMW, Apple, Disney, Ritz Carlton, Coca Cola, Tylenol, COVERGIRL cosmetics, Head & Shoulders... Behind every successful product, service, or brand lies a powerful concept. Products and services that ...

In Part 1 we focused on how to enable effective briefing and why it influences every aspect of your campaign, and we explored the value it adds to your marketing operations. We then drew up a quick ...

The traditional marketing funnel no longer works for the modern customer journey because it makes assumptions about consumer behavior that are great in theory but not reflective of reality. Marketing ...

The concept of marketing is evolving. Marketers today can no longer afford to view their efforts as a series of campaigns and tactics designed to generate a short-term transaction. Better to view it ...

Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...

This article was originally published by Archipreneur as "How to Grow Your Architecture Firm Through Marketing." Marketing is not simply an expense reserved for already established architecture firms.